Loyalty Program
The SorelviagrandCourt loyalty programme is structured around the reality that many of its guests return to Canberra repeatedly - for parliamentary sessions, academic residencies, diplomatic rotations, or simply because the city has earned a permanent place in their travel pattern. Rather than offering generic points redeemable against forgettable rewards, the programme builds a cumulative profile of each member's preferences and uses that intelligence to sharpen every subsequent stay. The result is a membership that becomes genuinely more valuable the longer a guest maintains it - and one that acknowledges loyalty through tangible, specific gestures rather than marketing language.
Preference Memory System
From the third stay onward, members' room configurations, dining preferences, and service timing requests are stored and pre-applied without the guest needing to repeat themselves at check-in.
Canberra Cultural Credits
Members accumulate credits redeemable against tickets to National Gallery exhibitions, Australian War Memorial events, and Floriade season programming - experiences chosen specifically for their Canberra relevance.
Priority Dining Access
Members receive a 48-hour advance booking window at The Burley Table beyond what is available to the general public - critical during Canberra's peak seasons when the dining room fills days in advance.
Complimentary Room Tier Upgrades
Members who reach the second tier and above receive complimentary upgrades to the next room category on every third stay, applied automatically at check-in without requiring a request.
Anniversary Stay Recognition
Each anniversary of a member's first stay triggers a personalised acknowledgment - a handwritten note from the general manager, a room amenity, and a complimentary late checkout to 14:00.
Founding Member Archive Status
Members who joined within the hotel's first operational year hold permanent Founding Member status - a distinction that carries a dedicated check-in lane, enhanced upgrade priority, and recognition in the hotel's annual guest acknowledgment publication.